Our Team



Executive Director

Joachim is the current Executive Director of operations for the Alberta Avenue Business Association starting with them in January of 2008. One of 13 business business improvement areas (BIA) in the City of Edmonton, the association represents 200+ businesses from NAIT to Northlands along 118th Avenue.

Prior to coming to Alberta Avenue Business Association, Mr. Holtz’s working background consisted of thirty+ years in the banking industry, including commercial and personal banking as well as branch management in both B.C. and Alberta. His specialty was financing small to medium sized businesses. He also spent five years in property management and real estate

He holds a Professional Managers’ Designation through the Canadian Institute of Management

Mr. Holtz and his wife Gisela reside in south Edmonton and have two children Christopher and Jennifer

He is an avid photographer, train-a- holic and a political junky following local, provincial, national and international current affairs and politics on a regular basis.

2018 Board of Directors

Jonathan Rivero, Chair,
Qi Creative Inc. 

Jim Nguyen
Downtown Auto & Tire

Bassit Alqubaisi
Optimum Auto Service

Charity Durowaa
Kasoa Tropical Food Market

Jesus Gonzalez Jr.
Paraiso Tropical

Christy Morin
The Carrot Community Arts Coffeehouse

Abdul Farah
Iftin Technology

Zaher Samnani
Nolan Drugs

Laura Truong
T&D Vietnamese Noodle House

Melanie Dovele
Passion de France

Robert Ryks

Trevor Stride
Plaza Bowling Co.