This past September the Alberta Avenue Business Association, in partnership with the City of Edmonton successfully launched their first food focused campaign for the hospitality businesses on 118th Avenue. There was an overwhelming response from the community with four sold out tours. 14 local businesses participated in the guided food tours with 34 patrons per tour and 135 tickets sold.
Attendees of the tours were pleasantly surprised with the high value in the tours with an affordable ticket cost and the unique opportunity to explore and celebrate many different cultures in one evening.
There was an overwhelming amount of positive media surrounding the first Eats on 118 tours. Local media personalities like Lorraine Mansbridge, Liane Faulder, Graham Hicks and bloggers were hosted in the kitchens of talented restauranteurs for a first-hand look at the life and culinary delights of 118th.
Eats on 118 was successful in telling the story of the business owner on the Avenue and allowing attendees to tour and taste the many diverse flavours of Alberta Avenue. Stay tuned for more Eats on 118 initiatives Spring 2017!