Focus Communications was hired to develop a member communications and external marketing plan. Combine these efforts with the new Business Recruitment Program lead by Peter Mercer (consultant), AABA will have the tools necessary for two-way communication with members and the community while attracting new business(es) to the area.

A new fresh logo, website, newsletter and signage has been created for AABA to model a ‘go forward’ professional image.

For more information see AABA’s make-over in our November 2008 newsletter.

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